Thinking
 
My work will communicate that design is not just about the process but its about the designer that works on the project. It comes down to this every piece must evoke an emotion that will capture its audience whether it be love or fear the message must be communicated to be successful. In my work for Mercedes Benz Corporate the journal captures the end users lifestyle through each of Mercedes vehicles from the two sitter convertible to the family SUV each section captures the drivers experience with their vehicle. Branding is inspiring for companies to discover, learn, and grow into the company they want to be.